x
AFRICA IS THE FUTURE
AITF is an art intervention initiated in 2004 by Nicolas Premier and Patrick Ayamam to challenge mainstream media’s representation of Africa and more generally of the World.
Noting that brands are entities which have a great symbolic impact in today’s world, the two friends create a t-shirts line named AFRICA IS THE FUTURE.
Over a decade they use all the communication tools * of a « real brand » to smash media cliches by ingraining this provocative slogan into public space.
    1. 35 notesAFRICAISTHEFUTUREafrica is the futureafricat-shirt
    1. blacklaidback reblogged this from alxsbnn
    2. alxsbnn reblogged this from africaisthefuture
    3. mariannank reblogged this from therelevance
    4. mrjoejackson reblogged this from arabfrikana
    5. iamforevergreener reblogged this from queeative123
    6. ilovewithnoregrets reblogged this from queeative123
    7. queeative123 reblogged this from mindofasoul21
    8. mindofasoul21 reblogged this from newagerasta
    9. newagerasta reblogged this from theyriot
    10. theyriot reblogged this from africaisthefuture
    11. facefuckfivethousand reblogged this from africaisthefuture
    12. arabfrikana reblogged this from africaisthefuture
    13. merdiq reblogged this from africaisthefuture
    14. africaisthefuture posted this
    1. Timestamp: Monday 2012/07/16 16:08:09